UBER launches in Sydney

When I was in the US my tech start-up friends were constantly using/talking about UBER - an easy to use limousine service. It works much like a taxi service, except that you order the car/driver on your mobile in a few easy steps and within minutes a black car will arrive to drive you in style to your destination.

You don't even need to pull out any money because once you reserve your car and your driver drops you off at your destination, the credit card associated with your account will automatically be charged the fare and off you go! Of course you'll get receipts and confirmation of your reservation via text or email so it's super easy and quick.

Well anyway, the exciting news is that it has launched in Sydney! All you have to do is download the app on your smartphone or via their website. Of course the fare is probably not as cheap as it would be to travel around in the US, but there is a handy fare estimator as part of the app so there won't be any huge surprises.

And in case you're not convinced, click here to sign up and you'll get $10 off your first ride (or alternatively use the code uberASA10).

UBER is already huge in the US and Europe and apparently Britney Spears, Glee's Harry Shum Jr and Ed Norton are just some celebs who use it!

P.S Talk is that Melbourne will launch soon too so keep your eye out Melbournites!